Property Marketing




5 future trends of property marketing



Selling houses isn’t easy. There are a myriad of variables that can derail a potential sale: the living room’s too small, the garden’s too big, the house is too close to the main road, it’s too far from the shops, the prospective buyer stubbed his big toe when getting out of bed and he’ll be in a bad mood for the rest of the day… You get the picture.


1. VIRTUAL REALITY AND AUGMENTED REALITY


Just in case you don’t know, virtual reality (VR) is the use of computer technology to create a simulated environment in which you immerse yourself via a headset. Whereas augmented reality (AR) overlays digital imagery onto real environments (think Pokemon Go). Got it?


Whilst still in their relative infancy, VR and AR are both significant game-changers for the property industry. And it’s not difficult to see why.


Imagine a future in which buyers can visit their future home without leaving their current one. Imagine the ease this would afford them, the time and the money saved by not having to visit twenty homes before finding the right one. Well, with VR, you don’t have to imagine, as your customers can experience a 3-D walkthrough, one that can feature a guided tour or simply allow the viewer to explore at their leisure.



2. SOCIAL LISTENING


Rules are in place which outline what information an auditor's report should include, as well as in what order their report should be presented.


As with almost all accounting documents, auditor's reports are required to adhere to generally accepted standards that are established by the local governing bodies. Standards such as the Generally Accepted Accounting Principles ensure that the auditor's report on the fairness of certain financial statements is based on a generally accepted government framework.


3. SOCIAL LISTENING


Social listening is the process of monitoring online conversations to understand what your customers are saying about you and your industry. It’s the ultimate market research tool and, as of yet, widely underutilised. With real-time insights gained from social listening, you can create marketing content that appeals to customers’ needs and wishes, as well as quickly respond to any positive or negative PR surrounding your brand. So, if a significant section of your target audience is talking about wanting more ecologically sustainable features in the home, you can create content that sells the triple-glazing windows or low-energy lighting that your properties offer.


It’s important to note that social listening isn’t just a passive digital eavesdropping exercise – you should use it proactively yourself. For example, you can find out what people are saying about your competitors and find ways to take advantage of any negative PR they might be experiencing. You can identify what people love about the local area and create content to tap into this popularity. And you can use it to discover who the key influencers are in your industry or within a certain area and then forge brand partnerships with them to strengthen your reputation.


4. VIDEO CONTENT


Video content marketing is hardly a new phenomenon, but it makes our list because too many property developers and estate agents are failing to make of the most of it, preferring still imagery to online video tours or remote live home viewings. And if you’re reading this and still not sure, the following statistics should convince you.


And whilst video content might not be new, property developers still have an opportunity to steal a march on the competition by making their websites more video-centric and, thus, more engaging. At the same time, they should be taking advantage of developments made within the medium, such as 360-degree video:


5. SEO-OPTIMISED CONTENT


To help with this, it’s vital that your content is underpinned using search engine optimisation (SEO) techniques. SEO helps increase web traffic by ensuring your site can be found more easily via search engines. This is done by uncovering popular keywords and phrases that your target audience is searching for and that are relevant to your service offering.




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